Not long ago, companies were realizing the importance the Internet was having on buying decisions. To remain competitive, car dealerships set up automobile sites to keep consumers informed about current car offerings. For years, these automobile sites have offered information on car pricing, reviews, recalls and more. Before making buying decisions, consumers depended on the Internet for advice.
However, simply maintaining an automobile site is no longer enough. Consumer habits are changing and it is imperative for car dealerships and manufacturers to follow suit. More and more, consumers are relying on smartphones to assist in their buying decisions. Creating a mobile friendly online presence is important for car companies to stay competitive.
A recent study found that there are now 1 billion smartphone users in the world. That number is expected to double by 2015. Nowadays, there are more mobile devices being utilized in the United States than desktop computers.
Fifteen years ago when potential customers wanted information about cars, they were forced to travel to a variety of dealerships to collect quotes, word-of-mouth references or they could purchase a Kelley Blue Book from a local bookstore. But with more people utilizing the Internet and mobile searches, information is just a few clicks away. Nowadays, 25% of Americans report to utilizing their mobile devices to access the Internet. This means that automobile sites that lack a mobile-friendly version could be missing out on potential sales. With a few clicks on their smartphone, consumers can be led directly to your competitors.
The trend of shopping for cars online is growing in popularity. A survey by Accenture, a global consulting company, found that 33% of people looking to buy or lease a car within the next two years visited a mobile-friendly automotive site on their smartphone in 2012. This number has seen increases the last two years. In 2010, only 17% of consumers used mobile devices to research car-buying decisions. In 2011, 24% of car buyers searched for a mobile-friendly automobile site. Experts have no doubt that consumers will continue to increase this behavior.
To increase sales information about your company should be accessible anytime, anywhere. Consumers want updated information at their fingertips up until they sign the dotted line. Americans continue to turn to smartphones and tablets to research purchases and often get frustrated when they cannot locate the right information on a mobile-friendly website. Creating a mobile-friendly automobile site allows your business to reach customers in a new way and keeps your business ahead of the competition.